une campagne citoyenne
Engage citizens for a viral campaign.
From key visuals...
to User Generated Content.
February 2017, in the middle of the presidential campaign, the Zone Franche network, devoted to world music, decides to communicate to the general public, for the first time in its history, in order to mix the voices of all the professionals of the sector to those of the French citizens to ask the politicians to engage on the essential issues of diversity, cultural rights, circulation of internationally renowned artists.
A citizen campaign involves the UGC. Allowing everyone to make their voices heard by displaying their support has enabled them to embody the whole movement.