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Branding

négaWatt

launch of the "négaWatt scenario" and rebranding of the negaWatt association

négaWatt

Incarnate.
Materialize.

Incarnate and materialize the strategy established by Cathy Mounier, which encompassed both the redesign of visual identity, the redesign of institutional communication media and the launch of the scenario expected by a large number of public, institutional, citizens.

Anandita - négaWatt

Challenge

Homogenize all media with a scenario under development using a new graphic charter. It was imperative to have a sober, airy charter that could serve both to illustrate technical analysis and to formulate understandable proposals for the general public.

négaWattnégaWattnégaWattnégaWatt
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